Se ti occupi di realizzare campagne di web marketing con Facebook e con AdWords è probabile che ti sia già capitato di incappare in un problema fastidioso.

 

Quello dei conti che non tornano!

Ad esempio, hai fatto una campagna online che ha registrato 50 conversioni. 25 di queste conversioni sono state ottenute tramite Google AdWords, e 25 tramite Facebook. Il problema è secondo i dati che leggi da Google AdWords, per lui le conversioni sono 39. E secondo i dati che leggi da Facebook, per lui le conversioni sono 17.

Come mai?

Questo è un classico problema della web analytics, ed è legato ai famigerati modelli di attribuzione. In sintesi, se pensi alle tue conversioni come ad un secchio d’acqua, Google ne misura il contenuto in litri, mentre Facebook ne misura il contenuto in galloni.

Ecco perché i conti non tornano.

Come si risolve il problema?

 

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